Love1Ticket vs ViaGoGo
See how Love1Ticket compares for buying sports tickets in the UK
Love1Ticket wins on price transparency, fixed fees, and customer support. Viagogo wins on inventory size but what you see is rarely what you pay.
If you've ever added tickets to your Viagogo basket only to find the price jumped 30% at checkout, you already know the problem. Here's the full breakdown.
Love1Ticket Pros:
All inclusive: price shown is final
Fixed fee
Price matched and beaten on like for like basis
Fast delivery ahead of the event
24/7 human support
100% Money-back guarantee
Est. 2007
Serve 100+ countries
All sellers are verified and vetted
Love1Ticket Cons:
Limited inventory so sells out faster
Limited events
No concerts
Viagogo Pros:
Fees added at checkout: typically 15-30%
Will not price match or offer better prices
Delivery speed varies due to sellers
Automated support, often impossible to contact support
Offers guarantee, however reviews suggest heavily disputed
Est. 2001
Serves 160+ countries
Whilst most sellers are verified, ViaGoGo allow tickets sellers to be individuals resulting in failed delivery
Large inventory
Thousands of global events
Viagogo Cons:
Difficult to contact support
Delivery often last minute
Not truly 100% money back guarantee
Price volatility
Pricing & Fees
This is where Love1Ticket and Viagogo diverge most sharply.
Love1Ticket shows you the full price upfront. No extra charges added at the final step. The price on the listing is the price you pay.
Viagogo operates differently. The price you see on the search results page is rarely the price you pay. Booking fees and service charges are typically added during checkout, often adding 15-30% to the original listed price.
Viagogo also uses dynamic pricing, meaning prices can spike significantly as an event approaches or demand increases.
Winner: Love1Ticket (what you see is what you pay)
Price Matching
Love1Ticket offers a price match guarantee, find the same ticket cheaper on another verified platform and they'll match or beat it.
Viagogo offers no equivalent.
Winner: Love1Ticket
Ticket Delivery
Love1Ticket prioritises fast digital delivery. Most tickets are delivered electronically well in advance of the event. Physical tickets where required are dispatched promptly with tracked delivery.
Viagogo delivery experiences vary widely based on the seller. Some buyers report delays receiving physical tickets close to event day.
Winner: Love1Ticket
Customer Support
Love1Ticket provides 24/7 human customer support across chat, phone, email and social. The support team covers before, during, and after the event.
Viagogo support is largely automated. Reaching a human agent can be difficult and reviews frequently cite slow response times and unresolved disputes.
Winner: Love1Ticket
Buyer Protection
Both platforms offer a money-back guarantee if your event is cancelled or your tickets are invalid. The difference is in execution.
Love1Ticket's 100% Money-Back Guarantee is straightforward invalid ticket or cancelled event means a full refund.
Viagogo's guarantee has been subject to significant criticism in customer reviews and was investigated by the UK's Competition and Markets Authority (CMA) for misleading practices.
Winner: Love1Ticket
Inventory & Selection
Viagogo has a larger global inventory. More events, more countries and more sellers. If you're looking for an obscure or international event, Viagogo may have listings that smaller platforms don't.
Love1Ticket focuses on quality over quantity, verified sellers, curated inventory and a UK first selection covering Premier League, Rugby, theatre and major live events.
Winner: Viagogo
Who Should Use Each
Choose Love1Ticket if:
- You want the price you see to be the price you pay
- You're buying Premier League or major UK events
- You need fast digital delivery
- You want peace of mind with 24/7 human support
Choose Viagogo if:
- You need an international event, concerts and other events not listed elsewhere
- You're comparing across multiple platforms for reliability
Verdict
For UK sports and live events, Love1Ticket is the clearer choice with great seats, fixed pricing, fast delivery and 24/7 customer support.
Viagogo's inventory is broader, but the pricing model is built to obscure the true cost until you're committed at checkout.
Frequently Asked Questions
In most cases yes, because Love1Ticket includes all fees in the listed price and offer a price match promise.
Viagogo is a legitimate platform but has faced regulatory scrutiny in the UK for misleading pricing practices.
Yes. Love1Ticket will match and beat a like for like price found on any verified ticket platform, including Viagogo.
Both platforms offer refunds for cancelled events. Love1Ticket's 100% Money-Back Guarantee covers cancellations with a straightforward refund process.
